Digital Marketing Manager

Job Reference: BBBH72811

Posted by: Martin Hartshorne

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Permanent
Industry: Marketing
Chester, UK
£35000 – £45000 per annum

Description of role:

Certain Advantage have partnered with a fantastic tech business in Chester which are not afraid to disruptive their industry with their varied specialist products of dedicated business and consumer marketplace technology services.

The company is looking to hire a Marketing Manager that can manage full paid media responsibility and be responsible for the product journey. Your time will be allocated across different products, accounts and will be managing team members to run effective Ad campaigns and promote the various products. This could suit someone wanting to move from agency side or has worked in similar large group organisation. You will be working with a close team of Tech, Product, Marketing and Data specialists to collaborate and take the business on their next journey.

What makes this role even more interesting is you will be involved with the product side of the business and be able to add direction to the journey of the tech products.

What you will do:

  • Be the lead Marketing Professional across Paid Media.
  • Work on Marketing Strategy for the group, focusing on various current product offerings and new releases.
  • Managing Google Ads across Search, Display, Video and Discovery up to 6 figure budgets.
  • Bing and Facebook Advertising
  • Working with the design team to produce Display and Discovery campaigns
  • Reviewing optimising campaigns using the analysis
  • Ensuring all accounts are tracking the correct conversion actions
  • Split-testing and experimenting
  • Reporting
  • Working with the others to form strategy for the products and longer term plan.
  • Line manage a small team

What you will bring:

  • Full Marketing Management
  • Strategy experience
  • Experienced in PPC Paid Search Campaigns in Google Ads
  • Data focused and strong in Microsoft Excel
  • Ideally a eye for technology or a background in Product Leadership, Ownership or Development.
  • Evidence of communicating campaign and account performance to stakeholders
  • A keen interest in the digital marketing world and keeping on top of the latest trends in a constantly changing world
  • Willing to /experiment and learn all aspects of our paid media accounts and user journeys
  • Technical experience in GTM (Google Tag Manager) and other software such as SQL/ HTML would be preferred.
  • Background in Computer Science as well as Marketing would be ideal for this specialist role

What’s on offer:

  • Competitive salary and bonuses
  • 25 days holiday + bank holidays
  • Staff wellness perks onsite and private healthcare
  • City centre office location in Chester
  • Hybrid working 3 days office based

If you are looking for something different to this please still inquire as we may have other opportunities for you with Paid Media Management or similar

Please apply with your latest CV to be considered and to discuss this role going forward.

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