Over 70% of roles are never advertised on job boards. Most hiring managers and recruiters turn to their networks and word of mouth to find the right candidate. It’s what Indeed calls the “hidden job market,” while former LinkedIn CEO Jeff Weiner has named it the “network gap.” This means that staying on the radar is essential.
So, securing your next role or contract often comes down to reputation. For contractors and senior professionals, maintaining a professional edge can mean the difference between a sought-after career and an endless job search. Here’s how to build a reputation that keeps you at the top of the list when opportunities arise.
- Define Your Unique Professional Edge
If someone asked you what you’re best known for in your field, could you answer in a sentence? Understanding your own USP makes it easier to deliver – whether at networking events, in interviews or even across your day-to-day work life.
Think of the projects where you solved the most challenging problems or met the tightest deadlines. What qualities made you succeed? These are the strengths to emphasise.
- Showcase Results, Not Just Skills
Experience is valuable, but outcomes are what people remember. Whether it’s projects you completed ahead of schedule, cost savings you implemented, or innovations you drove, make sure you highlight your measurable impact. This builds a reputation for delivering, which is invaluable for job security and career advancement.
- Build a Digital Presence That Reflects Your Expertise
Use LinkedIn to position yourself as a trusted voice in your industry. Write your “About” section highlighting key achievements and make sure to share or comment on relevant industry topics that reflect your areas of expertise.
- Develop a Strong Network to Support Your Reputation
Relationships matter, especially for contractors who rely on their reputation to secure future roles. Connect and engage with industry leaders, former colleagues, and respected professionals within your field. The right connections reinforce your expertise and can open opportunities available to you for new roles.
This proactive approach allows you to build your edge, showcase your impact, and making the right connections. You’ll be actively shaping your career trajectory by ensuring that you stay relevant, visible, and in control, positioning yourself as a leader in your field, someone who is always top of mind when the right opportunity arises.