As Advantage Resourcing, we have decades of recruitment experience under our belt. Using our expertise in finding the expertsspecialists needed for some of the biggest defence businesses in the UK we started to expand our services across business pillars. The way we worked, interacted and helped businesses thrive changed. We knew we had to change with it.

The work to change our name and identity has been 12 months in the making and is based on extensive market research with the stakeholders who matter – clients, candidates and colleagues.

We’ve reviewed what we want to stand for, what we want to deliver and how we want to work with our partners. Supported by Manchester-based agency Creative Spark, we developed a brand look and feel to reflect our updated Mission and Values.
We’re excited to unveil this to you today; so you can understand the improvements our business has made, and what to look out for from us next.

Why the name change?

For the last 30 years, our business has evolved to fit the changing needs of our clients. We wanted the look and feel of our brand to reflect the services we deliver and how we deliver them.

As our CEO, Lisa explains:

“Our business has completely transformed in the last 18 months. We’ve listened to what our clients want and evolved our service lines to reflect that. We wanted our colleagues to have a brand representative of what they do that matched their ambition to succeed.

We’re working in a crowded marketplace, and this refreshed image lets us cut through that noise and be transparent about what we stand for. I firmly believe that every client we work with deserves nothing less than extraordinary individuals – game-changers who can transform their business. This new brand look and feel reflects our high standards and aspirations and how we value a new hire’s impact in a role”.

Certain Values

Alongside a new colour palette and logo, we’ve defined what our brand stands for. Aligning our core values with our day-to-day activities.

We want to be known for our ability to identify and provide candidates that will have the greatest impact on your business. And we’ll do it by staying true to the pillars of:

  1. Being a partner for success
  2. Acting as a strategic ally
  3. Providing consultancy our clients can rely on
  4. Setting the standard for our industry.

You can read more about the values behind the brand on our Mission Page.

How does it impact you?

In a positive way! Our rebrand signifies a more aligned approach to working with you, from our language to our interactions. This streamlines the recruitment process, stripping away unnecessary jargon to make it more accessible and impactful.

We’ve also streamlined our services, so it’s easy for you to understand how and when we can impact your business.

You can rely on us for:

  • Permanent Staffing
  • Retained Search
  • Temporary Staffing
  • Contract Staffing
  • Payroll outsourcing

With a skills shortage continuing to dominate the UK, the recruitment teams will continue to focus on the markets we know best – Finance and Accounting, IT, Marketing, HR and Engineering.

And we have a laser focus on delivering extraordinary candidates to make a tangible impact in the organisations they join. We’ll ensure they’ll personify our brand values by:

  • Going the extra mile to find the best candidates
  • Having high standards and aspirations
  • Focusing on attitude as well as skills and qualifications
  • Measuring and valuing tangible impact

Global Reach

If you didn’t know, we’re part of something bigger. We’re one of two recruitment agencies by RGF Staffing UK (our sister company, Crone Corkill, is a London-based professional services recruitment firm).

In turn, RGF Staffing UK is part of RGF Staffing, a leading global network of HR service providers. The Global brands employ around 274,000 individuals around the world.  RGF Staffing is part of Recruit Holdings, a Japanese publicly traded company with leading brands including Indeed and Glassdoor.

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